Good feedback explains what is not working and why. It helps the designer improve the result without having to guess what “more professional” or “make it pop” means to your business.
Review against the brief
Start with the agreed audience, message and format. Does the design explain the offer? Can the intended reader identify the next step? Does it respect the approved brand identity? These questions are more productive than beginning with unrelated personal preferences.
A visual style may be attractive but unsuitable for the task. Explain that mismatch specifically—for example, a small contact number on a poster viewed from a distance.
Separate factual corrections from visual preferences
Wrong spelling, incorrect prices and missing conditions require correction. A preference for more white space or a different photograph needs discussion in the context of the brief. Label these categories so essential corrections are not lost among optional ideas.
Supply replacement wording exactly. “Change the address” is incomplete unless the designer also receives the correct address.
Use actionable comments
- Instead of “too busy”, identify which competing elements should be reduced.
- Instead of “the logo is wrong”, explain whether the issue is colour, proportion or version.
- Instead of “make everything bigger”, identify the priority information.
- Instead of “use the earlier design”, name the file or version.
Where helpful, annotate a copy of the proof. Keep an unmarked version and avoid placing comments over the exact detail the designer needs to inspect.
Consolidate feedback from the team
Nominate one person to resolve conflicting comments before sending the revision request. If two reviewers disagree, make the business decision internally rather than asking the designer to interpret contradictory instructions.
Send a numbered list linked to a specific file version. Late additions should be clearly identified as changes to that list.
Check the revised result completely
Confirm that requested changes were made, but also read the surrounding content. A text adjustment may affect line breaks or space elsewhere. Review the whole relevant page before approving production.
Keep the final approval distinct from informal feedback. An enthusiastic “looks good” in a discussion should not leave uncertainty about whether factual checks are complete.
For help with a coordinated business identity, see our corporate branding guide. Share your project brief with JomeTech Branding on WhatsApp +263 78 377 1089.